Call Scripts work!
Call Scripts work and are critical because they maintain control and keep the presentation focused towards the intended end goal. If you depend on the supposed experience of your “expert employees”, the net results will most often be LESS than satisfactory!
Maybe 5% of your employees are capable and could be left to improvise, the other 95% will always do better with a formal script. A good Telesales script must be updated daily, from other employees feedback.
If left to their own devices the 95% will invariably say… “The script doesn’t work”, or that “they hate canned scripts”, but the documented fact is they’ll always attain a higher number of commitments (sales) with a script, than without one… providing of course they have a well crafted script.
A carefully planned and constantly updated script will provide you with valuable data that can be used in the training of other employees and will provide statistical analysis that will have many different uses.
When using the Auto-Dialer your telesales employees will be more focused on dialing, and not talking to other people in-between each call. Increased numbers of calls made by telemarketer's using AutoDialers are reported to be as high as 600%! That's where you profit margins are.
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