Marketing for Pizza Parlors

So You Have Decided to Choose Pizza Parlors as Your Marketing Niche. Here Is a Step-by-Step Process of How to do Marketing for Pizza Parlor Owners.

Pizza parlors are a unique kind of food outlet.  Customers eat pizza’s for an occasional treat and often order their pizzas for home delivery.

Step 1 – Niche Profile

Pizza parlors attract occasional customers more than regular clientele.  Sales and marketing frequently involve incentives like “buy one get one free,” “free side dish,” “free bottle of Coke or Pepsi,” etc.

Many pizza parlors do not offer an in-house service but rely on customer takeaways and home deliveries.  Menus and special offers are frequently distributed by mail drops.

Step 2 – Selling to this Niche

You can locate pizza parlors from phone directories or local newspaper advertisements.  Contact the shop owner, preferably in person, and offer a custom tailored phone campaign to attract new customers in return for a commission.

Selling to this niche may involve contacting a regional or national head office.  Or you can contact with individual shops that may also offer in-house dining facilities.  These businesses should send you notifications about special offers.

Step 3 – Service Agreement

You can download a Services Agreement template from  You can use Schedule B of this template to specify payment for services as a fixed fee, as commission, or royalties.  A fixed fee is the easiest method to manage.

Our Services Agreement is an example, and you may wish to consult your lawyer.  You must secure a binding agreement to ensure payment for your services.  Discuss the most suitable arrangement with your customer.

Step By Step with Contacted

Let’s get started with a telemarketing campaign to find new pizza parlor customers for your clients.

Niche Script

People order pizzas as an occasional treat, for parties, or in response to special offers. Your Call Script should appeal to emotions and feelings and include things like special treats, special offer opportunity, convenience, quick meal fix, etc.

Example Script

Am I speaking to Mr./Mrs./Ms [name]?

My name is [name].  I want to ask you a question that may seem a little peculiar.  Tell me, do you sometimes order pizza home delivery as a special treat for yourself, your family, or friends?

I am calling on behalf of [Name] Pizza Parlor in [location].  They have a special “get two for the price of one” offer for any home delivery this week.  They even throw in a free large bottle of Pepsi in the deal.

Could I entice you to try this offer so you can enjoy an evening without home cooking?  Our deal is well worth the price, and starts at a low [$xxx] depending, of course, of what you order?  We will deliver your order to your house in under 30 minutes, so you can put your feet up and relax.

May I take your first order now?  I have the menu in front of me, and I’d be happy to run through it with you.  Do you have any special preference for pizzas, Mr./Ms [name]?

Or, If not convenient tonight, could I mail you their menu and promotional offer, so you have it when the occasion suits?

Want more resources?

Always ask for Referrals!

We recommend that both you and the vendor sign a "Work For Hire Agreement" to specify the terms of your agreement accurately and to define the revenue split, salary, or commission, that you'll receive, and of course, to define when you get paid.

Here are a few examples of different starter  Agreements* [Work for Hire Agreement] that you could adapt for your own use.

*Always have an attorney review all legal documents before using.

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