Marketing for Restaurants

So You Have Decided to Choose Restaurants as Your Marketing Niche. Here Is a Step-by-Step Process of How to get Restaurant Business Owners as Your New Customers

Everybody visits a restaurant now and then, and often for special occasions. Let’s give an example how easy it would be to find clients in this niche market.

Step 1 – Niche Profile

How do restaurants earn their success?  By the quality of the food they serve, their quality of service, and the prices they charge. How do you spot a successful restaurant?  By the number of tables occupied.

But many want more customers.

Step 2 – Selling to this Niche

Don’t make the mistake of selling your service to fast-food restaurants – they are convenience establishments and they don’t need you. Sell your service to successful restaurants, nothing you can do will help poor quality establishments.

Step 3 – How to Sign Them Up

Let’s get started and identify how you can help successful restaurants become even more successful.

Step By Step with Contacted

Let’s get started and identify how you can help successful restaurants become even more successful.

Niche Script

Speak with the restaurant manager and agree on an incentive that you can offer to attract more customers. It can be a free entrée, a free drink, or both. Make sure you discover WHY the restaurant is successful so you can point this out to prospective customers.

Example Script

Hello, my name is [name]. I’m calling on behalf of the Golden Gate Restaurant, a very successful and popular restaurant in [location].This month, they wish to introduce new customers by offering one of their popular entrees, and a free cocktail, for FREE. Would this interest you, Mr/Mrs [name]?

This restaurant specializes in seafood, with daily, fresh catches from the local fish market. I should tell you that Golden Gate is famous for using the fragrant spices native to this area. Their fragrance and taste is something unique that many local people don’t appreciate.

You will also find the décor and environment charming, and there is entertainment by a band and a vocalist.  With views of the seafront, the excellent service, and the foods they serve, I guarantee that you will have an enchanting evening.

The prices they charge a very affordable and with the free entrée and drink, I’m sure you will have a pleasant evening at the right price.

This offer is popular. Could I take a booking for you now so you don’t miss out?  Earn yourself an unforgettable night out!

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Always ask for Referrals!

We recommend that both you and the vendor sign a "Work For Hire Agreement" to specify the terms of your agreement accurately and to define the revenue split, salary, or commission, that you'll receive, and of course, to define when you get paid.

Here are a few examples of different starter  Agreements* [Work for Hire Agreement] that you could adapt for your own use.

*Always have an attorney review all legal documents before using.

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So “in-a-nutshell” all you need to do is use our software to make calls to help local businesses find customers and new opportunities.

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