Marketing for Travel Agents

So You Have Decided to do Marketing for Travel Agents as Your Marketing Niche. Here Is a Step-by-Step Process of How to bring Business Owners New Customers

Travel agents advertise extensively, but there’s no reason why you cannot find clients who will respond to their special offers.  Let’s see how you can collaborate with them using a targeted call campaign.

Step 1 – Niche Profile

Holiday traveling is a competitive niche market. Agents and Airlines offer regular special offers. It is a great niche in which prospective client seek out their destination and holiday package in response to advertising.

Travel agents must promote holiday packages with all kinds of very expensive advertising. The market is seasonal. Clients travel mostly on public holiday weekends and during their designated annual work holiday.

Step 2 – Selling to this Niche

Travel agents may not have the skills or inclination to canvas their special offers via time-consuming phone campaigns. This is where your opportunity exists, and you will be a very cost-effective way for travel agents to get the word out to the mass market.

Regular “holiday travel” promotions will not be successful because everyone in the same market space is repeating the same tired old marketing methods. The better approach is to negotiate a specific holiday campaign and promote it by phone. Identify the enticements attached to the special offers and promote these to your clients.

Step 3 – Securing a service Agreement

You can download a Services Agreement template from Use Schedule B of this template to specify payment as a fixed fee, as commission, or royalties. A fixed fee is the easiest payment method to manage.

This Services Agreement is an example. You may wish to consult your lawyer. You must secure a contract to ensure payment for your services. Discuss the most suitable arrangement with your customer.

Step By Step with Contacted

Let’s get started in promoting holiday travel to prospective clients.

Your success in this niche market depends on your ability to find the attraction of special offers that a particular travel agent is promoting.  This can be beaches in the summer, adventure, culture, historical sightseeing, or whatever else appeals to travelers at that time of the year.

Example Script

Hello, my name is [Name] and I have a special offer to make for you on behalf of the [Name] Travel Agency. Do you have a couple of minutes to allow me the time to explain this offer?

[Name], can you tell me what you look for on your annual holidays? Might it be the sun and beach, adventure, culture, or any other thing you want or desire?[Name] Travel Agency has an offer that may be of interest to you.
(Outline the offer in detail and seek an agreement to provide additional details).


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We recommend that both you and the vendor sign a "Work For Hire Agreement" to specify the terms of your agreement accurately and to define the revenue split, salary, or commission, that you'll receive, and of course, to define when you get paid.

Here are a few examples of different starter  Agreements* [Work for Hire Agreement] that you could adapt for your own use.

*Always have an attorney review all legal documents before using.

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